Our Story



Gooday started in February (2024) after co-founder, Catherine, observed executives in her workplace receive proactive support from their personal assistants in organising personal and professional responsibilities.
Catherine struggled to organise her personal bookings, events and tasks and believed that the luxury of personalised service should be accessible to all. She pitched the idea to the University of Sydney, recruited the perfect team and resigned from her role to bring Gooday to market. ​​
Our Vision
Helping people connect, strengthen relationships and seamlessly organise social, personal and professional life in an increasingly busy world.
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Gooday's innovative design considers the mutual needs of busy people and businesses, connecting the two and streamlining processes using AI.​​



Our Mission
Empower individuals and businesses with effortless organisation and enhanced productivity to make life easier, one day at a time.
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1%
Of profits go to Gooday Grants
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To fulfil our mission, beyond being a tech solution, Gooday pledges 1% of profits to Gooday Grants, financing non-profit organisations providing resources to support disadvantaged communities.
Our Brand Pillars

Effortless Coordination
​​Gooday takes the hassle out of finding the perfect time, whether its for a meeting, a coffee date, or a family dinner.

Stronger Connections
By making scheduling and shared plans easier, Gooday fosters more frequent, meaningful interactions.

​​Gooday's shared calendars, task lists, and AI assistant keep life organised so users can focus on what truly matters.
Empowered Productivity

The animated assistant is there to help, adding a friendly, human touch to planning and organising.
Personalised Support